What began as a modest trading operation in Bahrain in the 1950's has transformed into a regionally recognized name. Amongst the astounding variety of consumer projects nurtured and promoted under the Trading Division in the Optima range of home appliances.

Dadabhai Trading has witnessed a spectacular growth over a period of nearly five decades. From stationary and sophisticated electronics to household articles, the division today has drawn its focus on kitchenware and home appliances sectors.

The company's well respected expertise in the market, its reputation as proactive traders and the will to constantly innovate has earned this division the position of leadership in the houseware business.

The company markets Optima through a well-defined network of highly competent agents, allowing it to complete on the shelf with other leading brands in the region.

Supported by a responsive marketing staff and dependable after-sales service, Optima has built a reputation that its customers have come to depend upon.

The brand strength of OPTIMA stems from a foundation of research, design, production, marketing and service.